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Flex Sex
CASE STUDIES
CHALLENGE
Assist in the launch of ONE Flex, ensuring its distinction amid competitors with similar technology. Align the product seamlessly with ONE's overarching branding and identity.
OUTCOME
The team at ONE USA & Global Protection are happy with what was delivered, as we are able to support through all the legal obstacles occurred during the design process.
CLIENT
Global Protection Corp.
DELIVERABLES
Product Identity Design
Motion Design & Production
Deliverables
DEVELOPING THE STRATEGY
We engaged in a series of collaborative meetings with the teams at ONE USA, Red Bear Agency, and Global Protection. Throughout these discussions, we identified the requirements for the newly launched product, Flex. Our focus was to articulate a distinctive voice for this innovative lineup, highlighting the cutting-edge technology involved, all while ensuring its uniqueness in the market compared to existing competitors.
UNDERSTANDING THE USERS
During our client interactions, we not only gathered their requirements but also delved into discussions about ONE's target audience. This involved establishing a clear positioning and refining the messaging that needed delivery. This process unfolded seamlessly.
We meticulously determine the optimal approach for Flex, drawing inspiration from the team-provided product design. By synthesizing its design elements and colors, we establish a cohesive direction that highlights Flex's features and identity. Our choice to integrate the hexagon pattern throughout the animation aims to showcase the heat transfer feature. This is achieved through dramatic, high-contrast lighting, creating a bold and robust impression that encapsulates Flex's distinctive qualities.
DEFINING THE BRAND
