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Usagyuuun
To celebrate life's beautiful moments and inspire action toward preserving our planet, Watsons collaborated with the lively character Usagyuuun!!! for the "It's a Beautiful World" campaign. Kicking off in September 2024, the campaign will engage audiences across multiple Asian markets, including Malaysia, Taiwan, Philippines, Singapore, Thailand, Vietnam, and Hong Kong.
Moss Motion supported the campaign by creating an exciting promotional video featuring Usagyuuun!!! as he travels to iconic landmarks in each participating country, including the Watsons Hong Kong store. Drawing from Usagyuuun!!!'s 2D animated charm and hyperactive energy, Moss Motion brought the character to life in 3D to convey a fun and engaging message.
It's a Beautiful World
YEAR
2024
CLIENT
AS Watson
CREDITS
Direct, Design & Produce by: Moss Motion
Character Modelling & Animation by: Thrillion Studio
Audio: Tomo Suzuki - SPICY feat DJ Kimchii
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